Narrative Leadership by David DrakeYesterday PWN Amsterdam organized a great event about Narrative Leadership: The art of speaking so others can hear you. The speaker, David Drake,  an experienced American coach and the creator of  narrative coaching answered the questions:

  • Why narrative leadership is more than storytelling
  • How to use the iMAP frame to communicate better
  • How to use narrative design to structure your message
  • How to use the four gateways to speak more of your truth

My Key Takeaways

  1. Moving from Persuasive Rhetoric to Invitational Rhetoric
    Persuasive speaking is often associated with winning over, desire for control, need to exert power, imposing our perspectives on others and trying to change them or their opinions.
    Invitational Rhetoric (a theory developed by Sonja Foss): the starting point is to understand others, to invite them to consider our perspective. Our goal is not to necessarily persuade someone, but to aim for us to be heard and correctly understood. “Power with” approach as opposed to “power over” approach. Willingness to listen what the audience has to say, valuing and respecting the diverse experience in the room.
  2. iMAPping Model
    When preparing a presentation, always ask yourself what is your unique meaning and value you are offering.

iMAPping your message

THINK; FEEL ; BE ; DO; – How to access the wisdom and truth coming from your head (knowledge), heart (belief), core (gut feeling) and hips (trust, I can do it) before an important conversation.
whole person wisdom

If these four were present, there will be no need to engage employees, they will be already engaged:

what do people really deeply want from work

What is my intent for this meeting ? Have I communicated this with the audience? How am I going to engage them?  Have I broken down my message in small digestible chunks of information?

  • What we face (Here is the deal)
  • What we do    (Clear on priorities)
  • Why are we doing it? (Willing to begin)
  • What matters? (Focus on what matters)
  • Commitment to success (Willingness to take action)


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